B2C Ecommerce Site

Groundbreaking
Created for customers that are historically underserved
Parent Focused

Optimized for the unique needs of parents

Responsive Design

Clean, intuitive UX regardless of screen size

Store.Nelson.com Landing Page with product ads and grade-based navigation options
  • Designed for, and driven by, the unique needs of parents, opening a market not usually served by educational publishers
  • Streamlined, intuitive shopping with ample opportunities for product discovery
  • Quick and easy registration and checkout experience
Store.Nelson.com Product Page for a workbook
  • Advanced navigation options for products that often have the same title (e.g., "Math 5")
  • Integrated with myNelson to offer instant access to digital-only products
  • Responsive design fully optimized for mobile, tablet, and computer screens
Store.Nelson.com microsite for Disney Learning products
  • Rich analytics provides detailed usage patterns and informs incremental improvement
  • Fully integrated with Nelson's backend systems, including the ERP, password system, file systems, and media servers
  • Comprehensive support processes and admin functionality
Store.Nelson.com Catalogue Page showing options to filter by grade or subject

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